I went out just before noon to get it, eagerly expecting one of my remaining 1099 tax forms to be there.
There were none, but there was a letter from Daniel Zolnikov.
You’ll remember that I put out an open call to Montana candidates to send me their campaign literature, walking cards, mailers, or flyers.
I’m happy to see I got one. I hope I get more (I know many of you are still in the midst of printing).
Anyways, let’s take a look at this flyer and see what we can learn.
Here’s the front of the flyer:
I was very impressed right away with the ‘door hanger’ format to this flyer.
Clearly, Zolnikov is a smart guy…and probably one that’s run for office before.
I mean, people that have knocked on doors know that flyers will not stick into a doorjamb, won’t stick into the crack in the door, won’t really wrap around the doorknob, and sure as hell won’t stay in that damn screen door!
But when you hang it on the doorknob, it’ll stay there.
So that’s smart.
You get a standard red, white, and blue color scheme on this flyer.
The first thing I focus in on is the image of Zolnikov.
This is a good image. He’s smiling, he’s a nice-looking young man, he’s dressed well.
All in all, a lot right there to make me trust him.
I’m not sure where he’s at – it looks like in front of some big building with big windows. There is a tree.
Besides that I see “Daniel Zolnikov State Legislature” in big letters above the image.
Off on the left side I see a vertical banner saying “Re-elect Daniel Zolnikov for State Legislator.”
So in just a couple seconds I know this guy is young, he’s running for the legislature, and he’s already been elected once.
After that you get some bullet points on past accomplishments and then some contact information, including:
I noticed there is now QR code, or one of those weird bar code-thingys you’d scan with your phone.
Does anyone do that anymore?
I put one on my 2014 flyer but I’m not sure anyone used it. I know I didn’t.
For the back of the flyer you get this:
I really like this short, large-text, on the issues section.
The #1 thing is “Lower Taxes” and then “Pro-2nd Amendment.”
Personally, I think those are code words for Republican. There are only two mentions of the Republican Party on the flyer – the elephant image on the back and the (R) on the “Paid for by Daniel Zolnikov for House.”
Most of those issues are pretty generic, boilerplate GOP stuff. Still, Zolnikov has created a niche for himself with his privacy issues. Also, that “Strengthen Parental Rights” is one that not a lot of other candidates will have…I think.
I would like to highlight the envelope as well on this one, because it should give you some ideas:
As you can see, the front has Zolnikov’s name printed there. On the flip side it has the return address.
That’s important to remember if you’re asking for donations – the return address.
I would certainly use a label of some sort for that, as people won’t always be able to read your handwriting should you write it yourself.
Besides that, the ‘to’ portion is handwritten, which is a nice touch…though if you’re sending out hundreds of these, that’s just not doable.
I also like the real stamp, not some machine-printed postage. I collect stamps, so that’s another nice touch.
Overall, this is a good flyer that will get the message out.
It’ll be easy for Zolnikov’s volunteers – and I know he has them – to put these on doors quickly.
I expect that Daniel Zolnikov will get reelected to House District 45 out of Billings.