I will credit them on bringing to my attention the fact that Gianforte is buying up TV ads.
Besides that, I had to do the digging.
I have no problem with that as I learned how to do it in 2014.
Mainly, you go to the FCC pages for our 10 Montana TV stations and look in the 2016 political folders for the state races.
I say 10 stations because that’s how many links I put together last time.
Not all of the markets are getting ads.
For instance, KULR-TV (NBC) in Billings isn’t doing any Gianforte ads, though Bernie Sanders bought a late-March, early-April package that primarily ran in the early morning slots.
KRTV (CBS) in Billings is a better one to look at.
Gianforte is using Delaware’s Strategic Media Placement for the ad buy, with Scott Franklin making the invoice purchase.
The money is coming from Greg Gianforte for Governor, a committee with Lorna Kuney serving as the treasurer.
The commercials are 30 seconds and will go on all programs. Other than that, there is no information.
Honestly, this reporting is terrible. It tells us nothing.
Well…I messed up and didn’t click on the actual folder called “43170,” which has the details.
They tell us that Gianforte spent $19,460 for 76 ads, with $2,919 of that going to the network for their 15% commission fee. Pretty good for them, huh?
On top of this we had 2 additional ads purchased for $380, with $47 of that going to the network.
KTVH (NBC) in Helena and Great Falls is another station Gianforte is using.
Here we again see Strategic Media Placement doing the buy, and we also learn that KTVH will make 15% as a commission fee. Pretty good for them, huh?
Gianforte is going for a 35+ age range for these ads, with a separation time of 15 minutes between them. So really, every commercial break you’ll see one.
He paid $3,070 for the 21 ads, though they only cost $2,609.50. Yep, KTVH made $460.50 in revenue off this Gianforte ad buy. Pretty good for them, huh?
When it comes to the programs, the ads are mainly being run on the 6 PM news, the Tonight Show, and prime time on Monday, Tuesday, Thursday and Saturday. He’s also doing a spot on Meet the Press on Sunday.
KBZK (CBS) in Bozeman is another station that Gianforte is buying ads on.
Here we see that Gianforte spent $23,460 for 91 ad spots, with $3,519 going to the network. Pretty good for them, huh?
The ads will run on Montana This Morning, CBS This Morning, the CBS Evening News, both the 5:30 and the 6 PM News, the Late News, CBS Sunday Morning, Face the Nation, and a few prime time spots.
Nothing was bought in Miles City, Hardin, Glendive, or Missoula.
Actually, for Missoula we didn’t have KECI but we did have the CBS station, KPAX. It’s just a request at this point, not an actual order.
In Butte we have KXLF (CBS) and Gianforte spent $23,460 for 91 ad spots and…well, I do believe this is just the same order form that we saw for the Bozeman CBS station.
Be careful about that – it’s easy to count things twice.
Overall, we see that Gianforte has spent $45,810 on ads and the TV networks made $6,945.50 from that.
I wonder how much the Delaware ad company made.
So much for making those Montana hi-tech jobs, huh? I know Gianforte wants to create jobs in Wisconsin and Delaware, but how about Montana?
I don’t know why he’s doing this.
I have to shake my head at him. Yet again we see another silly mistake.
It’s not a mistake, though; it was done intentionally.
Gianforte purposefully chose to go with out-of-state businesses for his campaign ads, not a Montana company.