How do you do that?
One way is with an email list, something you’ve probably heard about. So how do you get an email list, how do you figure out how to use one, and perhaps most importantly, what do you do to get people to sign up…and then what in the hell do you send them?
Let’s begin to answer those questions.
Starting Your Email List
So how can you do something similar? I’d just go to Mail Chimp and follow the instructions to get started. (Check out this Mail Chimp holiday survey too!) You can find all kinds of easy guides on Google or YouTube too.
And then just watch that list grow…or not.
Growing Your Email List
- Oh, I put a link in the back of all my books, and maybe I got one or two that way.
- Then I put some sign-up forms on my site and I might have gotten a few more that way.
- Finally, I started to offer people incentives to sign-up for that mailing list.
I think two is good – people don’t get too much and they don’t get too little so as to forget you.
What did those emails say? Just that I had some new books out, and I also included links to recent blog posts on my two sites, or at least the sites’ most popular articles.
Incentivizing Your Email List
It wasn’t until March 24 that I began offering a free short story collection to anyone that signed-up for my email list, something that I still offer.
So I got an additional 4 people that month and then in April I got 3 more…not a real success. I guess the short story collection kind of fell flat.
Not to worry – I’ll just head back to the drawing board…and offer a free guide to Google+ for Authors and Bloggers. I started doing that at the end of July and had mentioned it earlier in the month. That really helped me out.
It seems that Google+ book was what people wanted, huh? Yes and no.
- First, people were buying that book on Amazon…maybe because they didn’t know about the email list or they didn’t want to sign-up.
- Next, many people were signing-up still but not selecting a book (I can see what people select) or selecting a different one.
- Finally, as more people began to read my political articles toward the November 2014 election, I think I got a few additional sign-ups based off that.
Where are these people? Here’s a cool rundown that Mail Chimp gives you showing geography settings: