This is an excerpt from my book Write to the Top: A How To for Website Content Writing and Increasing Website Traffic.
People buy what other people buy. It might sound simple, but on the internet it’s anything but.
Take Amazon.com. This internet retail giant does quite well for itself, and people who put their products up for sale on the site can also do quite well. That is if they have a few reviews to bolster their product’s credentials.
Amazon is a great place to buy a book, and if you’re one of the thousands of eBook authors out there today who are using Amazon to peddle your wares, you probably know this. But that’s true only if people are buying your book. So what makes a complete stranger want to buy your book on Amazon? A good story, great characters, interesting places, and a decent price are all good selling points, but so are the reviews that you accumulate over time.
And that’s the handle. It takes time before you put a new product up on a website before it starts to get reviews. You may have sold 1,000 copies of your book, but perhaps you’ve only accumulated a few reviews, if any. And that’s exactly the reason why people pay others to write reviews for their Amazon books, and other online products, on a multitude of different websites.
Product reviews are great, and you should have some of them on your website. You can write them yourself, pay people to do it, or wait for others to do it honestly for you. After all, a review is supposed to come from someone who so loved your product that they’re willing to take the time to go back to your website and write about it. And as mentioned before, this can take time, too much for some people.
Putting up ‘fake’ reviews could therefore be just the thing to get your products selling. Let’s look at some ways you can dupe an unsuspecting public today.
Take Amazon.com. This internet retail giant does quite well for itself, and people who put their products up for sale on the site can also do quite well. That is if they have a few reviews to bolster their product’s credentials.
Amazon is a great place to buy a book, and if you’re one of the thousands of eBook authors out there today who are using Amazon to peddle your wares, you probably know this. But that’s true only if people are buying your book. So what makes a complete stranger want to buy your book on Amazon? A good story, great characters, interesting places, and a decent price are all good selling points, but so are the reviews that you accumulate over time.
And that’s the handle. It takes time before you put a new product up on a website before it starts to get reviews. You may have sold 1,000 copies of your book, but perhaps you’ve only accumulated a few reviews, if any. And that’s exactly the reason why people pay others to write reviews for their Amazon books, and other online products, on a multitude of different websites.
Product reviews are great, and you should have some of them on your website. You can write them yourself, pay people to do it, or wait for others to do it honestly for you. After all, a review is supposed to come from someone who so loved your product that they’re willing to take the time to go back to your website and write about it. And as mentioned before, this can take time, too much for some people.
Putting up ‘fake’ reviews could therefore be just the thing to get your products selling. Let’s look at some ways you can dupe an unsuspecting public today.
- Knowledge: If you’re putting up a fake review, make sure that you or the person doing it for you is knowledgeable about the product they’re talking about. You don’t want someone saying that your new sun lotion is great at protecting against UV rays all day when it says “good for 2 hours” right in the product description above. On the other hand, you don’t want someone coming across as too knowledgeable. If a person begins talking of how great and clean the sun lotion factory is, buyers will know that something fishy is going on.
- Expertise: Reviews from experts are the best. If I’m buying sun lotion online and come across a review from a dermatologist, I’ll be much more convinced about the product. Even if you can’t find an expert to write a review for you, you can always find someone who’s willing to do the research to sound like a doctor. And most people won’t really care anyway if the person doing the review is speaking expertly about the subject. “Bogus Sun Lotion is great for a variety of reasons: It blocks both harmful UV and UVA rays from penetrating the outer dermal layer, while also protecting the thin cartilage membranes of the nose, an area prone to sunburns on most people.” It might not be from an expert, but who has to know?
- Relevance: How can your product help me, and why should I buy it? Those are two of the top questions people will have when they’re shopping around on the internet. A review that can answer both of those questions without sounding preachy or pathetically obvious is what you want on your site. If you’re writing a review, make sure people know how the product helped you. You might also want to say why you chose that particular product over another, possibly even cheaper product. And you want your review to make people think you’ll buy it again, and in fact that’s the only reason you’re writing the review, because you were back on the site to make another purchase.
Here's a Great Bogus Sun Lotion Review
Summer was upon us again, and my husband Mike and I were all set to get to the beach. The kids had been talking non-stop about going back again as soon as the weather turned hot, and I was a bit surprised. You see, all they could talk about last September was how they were never going to go to the beach again after the bad sunburns they all got on our last day. My husband and I never use cheap sun lotion, but the kind we bought must have been just that. I knew we should have gotten some online instead of from that beach kiosk. Even Mike and I got burned, and I think that’s the first time for me since that girl’s volleyball camp back in high school.
Anyway, I began shopping around for cheap sun lotion online and came across Bogus Sun Lotion. It sounded good, and the price was certainly right, so I thought I’d give it a try. And boy, am I glad I did! A few weeks ago Mike and I left the kids with his mother for the weekend and headed to a day spa. We both lounged around for quite a few hours in the sun, after using our Bogus Sun Lotion, of course. Mike even fell asleep for an hour or so, but when we both woke up the next morning, all we had were great tans, and no burns. I can’t wait to give the kids a great time at the beach this weekend, and you know I’ll have my Bogus Sun Lotion close at hand.
This review is 267 words long, broken up into two block paragraphs, and has perfect spelling, grammar, and punctuation. It’s also been SEO’d, meaning I’ve got my keywords in there to pull in more traffic. Did you notice them? They’re “cheap sun lotion” and “Bogus Sun Lotion.” Both have a keyword density of 1% - 2%, and with “sun lotion” in there as well as a main keyword, I’ll probably get some hits for that. It has appears 5 times in the product review, and is pushing closer to 3% keyword density.
This is the type of review you want right at the top of your website’s review pages. It has everything a site needs to pull someone in through SEO and then convince them to buy a product.
This is the type of review you want right at the top of your website’s review pages. It has everything a site needs to pull someone in through SEO and then convince them to buy a product.
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