Every time your website accepts an incoming link, or creates and outgoing link, it creates a little ‘ping’ on the internet. This signals the search engines that hey, there’s some action there, and we better look. The more action you get, the more popular you’ll be, just like in high school.
There are many ways to go about getting that linking action, and a link building campaign is a great place to start. So let’s get right into some of the basics.
- Content: If you’ve got good content, people will link to you. Let’s take as an example Mount Itshuey. Have you heard of it? No? Neither have I! Then why is everyone talking about it? We have to search it out! If you’ve got great content about something that people want to know about, like Mount Itshuey, then you’ll get bumped up in the Search Engine Results Page (SERP) real quick. And other websites that are in any way related to Mount Itshuey will want to piggyback on you by having a link to your site. It’s a two-way street, so if there’s great content about the new restaurant on Mount Itshuey that you didn’t even know about, and it’s on someone else’s site, you better link to it quick!
- Competitors: Knowing what your enemies are doing, oh sorry, competitors, is vital for a successful link building campaign. If you’ve got a website devoted to Mount Itshuey, then you need to search for that keyword and find the other sites devoted to it. Search their pages and take not of all the links they have listed, or even copy them into a separate document for perusal later. You’re going to want to go to those links as well, when you have time, to find out how you can make your site’s content better, and also how you can draw the traffic away from those competitors. What are they doing that you’re not? Do they have more keywords sprinkled about their content than you do? Those are some questions you want to ask yourself when you start looking at your competitors. And don’t discount linking to them; remember if you help them, they’ll help you, whether they want to or not.
- Counts: Most people will tell you that a page with too many links is a problem. Experts say that linking to a page with a few links is better than linking to a page with lots of links. I’m not so sure about this, and I think even the experts will admit the jury’s out on that one. I have an ESL website, and my most popular page is my ESL Links page. I get hundreds of hits on that page each month, and it brings me no profit, but lots of traffic to my site, and other pages on my site. I have about 70 links to other ESL sites, and they’re all quality links. That’s the handle. Linking to a lot of quality links is better than linking to a few rubbish links, and vice versa.