This is an excerpt from my book Write to the Top: A How To for Website Content Writing and Increasing Website Traffic.
Websites need to constantly change. They have to evolve, get better, and offer something new. If someone goes to your website, likes it a lot, forgets about it, and comes back a year later, what will they see? New and exciting content, better pictures, more downloads, and a whole lot to tell their friends about? Or will they see the exact same thing they saw last year?
Hopefully your website looks and sounds like the former, and not the latter. But how do you make people realize what is new about your site, without them having to dig through all of your website’s pages in the process? You add a new page called “In the News.”
I’ve written several In the News website pages for people, and they are nearly all the same. People want to tell other people what newspapers and other publications have mentioned their website, as well as inform general users what new features the site has. There are many ways you can go about writing an In the News page, and here are a few tips to get you started.
Hopefully your website looks and sounds like the former, and not the latter. But how do you make people realize what is new about your site, without them having to dig through all of your website’s pages in the process? You add a new page called “In the News.”
I’ve written several In the News website pages for people, and they are nearly all the same. People want to tell other people what newspapers and other publications have mentioned their website, as well as inform general users what new features the site has. There are many ways you can go about writing an In the News page, and here are a few tips to get you started.
- The Media: The best thing to put on your In the News page is any mentions your website may have gotten from the media. This doesn’t have to be the national news, or even a large regional paper. Simple write-ups in your local newspaper, a mention on the local news, or even an advertisement in a magazine are all newsworthy; it’s why they’re on the news, after all! Any publicity is good publicity, so take advantage of it and list it on your In the News page. Remember, people who are new to your site or just haven’t been there in quite some time won’t know much about the local media in your area, so why not give them a head’s up?
- Highlight: Lots of people think that they can’t talk about anything that’s newsworthy when it comes to their site, but this simply isn’t true. Make sure you highlight what’s old in a new way. Have you added a new product or great series of articles recently? How about some new downloads, even if they’re just a few simple pictures? And don’t be afraid to mention your traffic. If you’ve got nothing else to write about, consider telling everyone that you just passed 10,000 users this month, or even 100. It might not make headlines around the world, but it will give you something to talk about, and content for you In the News page.
- Old is New: You’re putting articles up on your site, right? Good. Now why not add a new page and bunch many similar topics together. For instance, if you really got into green Jell-O a few months ago and wrote about it for a week straight, why not bunch all of your Jell-O articles together so that anyone searching for your fixation won’t have to click around a lot. And what about your products? Have those product descriptions been just sitting there collecting electronic dust for the past 6 months, or longer? Why not spice them up a bit, adding a paragraph here or there. It doesn’t have to be revolutionary or earth-shattering, but it can be listed on your In the News page.
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