Time-Tested Marketing Principles that You Might Benefit From

There was a damn good post earlier this year.
 
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It was called 4 Bombproof Formulas for Openings That Grab Readers and Don’t Let Go.
 
Bryan Collins had it on Boost Blog Traffic on February 12.
 
It’s a long post, but it breaks down ways to write that will get you results.
 
For instance, here’s the gist of the first set of examples:
 
Problem – Agitate – Solution

• Problem – introduce a problem the reader is experiencing.
• Agitate – use emotional language to intensify the problem.
• Solution – offer a credible solution to the problem.

 
Something else that’s pointed out are several formulas for writing content that converters, convinces, or is just plain compelling.
 
They include:
 
AIDA: Attention, Interest, Desire and Action,

• Firstly, you grab the attention of your readers quickly and directly

 

• Then, pique their interest by explaining what you’re going to offer them, addressing needs and wants

 

• Next, create desire by explaining the measurable benefit of your offer.

 

• Finally, prompt the reader to take action.

 
 
Bob Stone’s Gem:

1. Start with your strongest benefit.
2. Expand on this benefit.
3. Explain how the reader can experience this benefit.
4. Back up your statement with support copy.
5. Tell readers what they’ll lose if they don’t act.
6. Sum up the most important benefit.
7. Include a call-to-action.

 
 
The Approach Formula:

1. Arrive
2. Propose
3. Persuade
4. Reassure
5. Make an offer
6. Ask for the order

 

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For more tips on using psychology, check out this post from 2012 called Aristotle’s Secret to Great Content.
 
We’re discussing Ethos, Pathos and Logos.
 
Mainly, I just wanted to point out these posts that could help you.
 
Good luck this year!