It was called 4 Bombproof Formulas for Openings That Grab Readers and Don’t Let Go.
Bryan Collins had it on Boost Blog Traffic on February 12.
It’s a long post, but it breaks down ways to write that will get you results.
For instance, here’s the gist of the first set of examples:
Problem – Agitate – Solution
- Problem – introduce a problem the reader is experiencing.
- Agitate – use emotional language to intensify the problem.
- Solution – offer a credible solution to the problem.
Something else that’s pointed out are several formulas for writing content that converters, convinces, or is just plain compelling.
AIDA: Attention, Interest, Desire and Action,
- Firstly, you grab the attention of your readers quickly and directly
- Then, pique their interest by explaining what you’re going to offer them, addressing needs and wants
- Next, create desire by explaining the measurable benefit of your offer.
- Finally, prompt the reader to take action.
Bob Stone’s Gem:
- Start with your strongest benefit.
- Expand on this benefit.
- Explain how the reader can experience this benefit.
- Back up your statement with support copy.
- Tell readers what they’ll lose if they don’t act.
- Sum up the most important benefit.
- Include a call-to-action.
The Approach Formula:
- Make an offer
- Ask for the order
We’re discussing Ethos, Pathos and Logos.
Mainly, I just wanted to point out these posts that could help you.
Good luck this year!