This got me to thinking about the blogs I visit, or give my attention to. I’m paying them, not with money, but with my interest, time, and attention. They’ve earned that, although sometimes when I go through my bookmarks bar I wonder why.
If you’re anything like me you’ll often hit Ctrl-D on something and make a bookmark of it, ensuring you can find that page once again quickly. I like to do this with blogs I notice. Oftentimes I’ll run into new blogs when certain sites do curation posts that showcase many other blogs. This is a great way to find new voices you may have missed otherwise.
But what happens when these blogs go bust? I’m not talking about a 404-dead link here, but a blog that’s lost its effectiveness for you. After all, we often go to different blogs to learn things, gain new perspectives, and perhaps even to get a few laughs. But what if you’re not getting that anymore? Should you keep going?
Here are a couple reasons why you should reclaim your bookmarks, or stop visiting those old and staid blogs that are just no longer doing it for you.
One site I’ve seen do this a lot over the past month is Copyblogger. I’ve argued with them in their commenting section about the course their taking with short posts that only advertise, posts which they know must rub people the wrong way as the comments to them are closed. Instead they question my authority. Well, I have none, just click back to my site to see that.
Now, what am I paying for Copyblogger’s blog? Nothing, although according to our good friend Seth Godin I guess we’d be paying them our attention. I thought they were taking advantage of mine, so I paid them some of my mind, and then just decided it wasn’t worth the aggravation and reclaimed my bookmark instead.
This past summer I ran into a great blog. It had some cool points, was written in a fun and engaging manner, and made me think. I bookmarked it and came back a few days later. There was no new post, so I came back a few days after that. Still nothing.
Alright, by that time I’ve read their old posts and am ready for more. A month goes by, and still there’s nothing. Finally I just removed them from my bookmark bar.
This site was called Boost Blog Traffic and since then I’d gone back to take a look. I saw they had a new article up (about 6 weeks) and it was pretty good. But by that time I knew I didn’t need that blog. I had a rather ‘meh’ attitude toward it, mainly because of how they’d acted earlier.
When you continually let me down like that I stop paying attention entirely in the form of removing my bookmark, and thus my access to you.
Well, I went to his site and signed up on the mailing list. I thought Nick Stephenson had some good advice in his posts and liked reading them. After awhile, however, the posts became real thin. A month would go by without a post, and then when there was one it wasn’t much good. Then there was just promotional stuff.
To me this seemed unfathomable, and I just thought the site had lost its effectiveness for me. I’d moved on.
Doesn't Provide Value
Reclaiming Your Comments
Sometimes I’ll get an email about a comment on a post I commented on months ago. Since I didn’t write it I could really care less, and even the most tumultuous posts really fade from your memory after a time. I cleaned out my commenting options yesterday and was surprised to see how many fewer useless emails I had cluttering my inbox today.
So what are you waiting for? Take back those bookmarks, find some sites with real authority and effectiveness for you, and best those others that you’ve already left behind! You can do it – and you know it!