Well, I decided to take the plunge today and went ahead and uploaded a box-set of my Chinese historical fiction novels, The Warring States Series. You can go head and pick it up on Amazon right now, and it’ll be available on other retailers in a week or so.
So what goes into taking some of your series novels, or even different non-fiction books in the same genre, and making a box-set out of them? Let’s go over what I did today one point at a time so you can see how it’s done.
Preparing Your Amazon Box-Set Cover
This is a good strategy for me with these books because I hardly ever sell any of them. That’s right, these books are pretty much dead. I’ve sold about 60 copies of The Warring States this year but only about 20 copies of the other two. In fact, until yesterday I didn’t have a single sale on Book 2 since August and have had only 2 sales on Book 3 in that time. I’m hoping this box-set draws in a few more readers.
Writing Your Blurb
For this collection I used all three blurbs from the books, but also put something new ahead of them, a few paragraphs of the history of the Warring States Period. The reason I did this was simple:
First, I get more words on my product page, and therefore more keywords. This might drive more people to my box-set and increase sales.
Second, I think it’s a great idea to inform people about the historical world they’re about to read about, especially if you’re doing historical fiction.
Finally, I think box-sets are great for just putting more. People can look at each individual book to see a nice, tight, and clean blurb. With a box-set I figure they’re already interested and just waiting for you to sell them on it. More sales copy is likelier to do that than less.
Preparing Your Table of Contents
And it doesn’t end there. All of the chapters I had contained just numbers. That means my bookmarks were useless. I had to go back through and name all my chapters again, or at least the bookmarks of them. I did this by giving each book a letter and going through to make notations like this:
Publishing the Damn Thing
That’s the thing: I can see myself putting this box-set down to $2.99 (I’ll never go lower than that) and giving it a BookBlast ad one day (I’ve long ago given up on ever getting anything with BookBub). I hate to give away that much work for such a low price, but sometimes building up those readers is a better strategy.
For now I have no plans to do that, but at least I’ve got the option. I hope to get at least one sale of this box-set this month, which would make the whole process today worth it. Although to tell you the truth, I’m pretty happy just looking at that cool 3D Amazon box-set cover image.