I did this with one group, The Writer’s Group, and on three posts – two of my own, and another on a woman who wrote about writing a NaNoWriMo novel.
These were the links I put in those posts, links back to my own site:
Here’s what the traffic for those articles was before I put the links:
- NaNo: 69 hits;
- Facebook: 68 hits;
- Puzzles: 28 hits.
I was curious to see how the traffic would increase for those three posts over a busy Saturday when a lot of writers are messing around on social media instead of writing.
- NaNo: 74 hits;
- Facebook: 103 hits;
- Puzzles: 54 hits.
So that’s quite the increase there on the last posts, but nothing much on the other one.
Besides that, I also got the following on those posts:
- NaNo: Nothing
- Facebook: 3 likes, 7 comments
- Puzzles: 4 likes
This is just an idea of what you can do with various groups on Facebook. Here’s what my traffic looks like this month for referrals, based on Weebly analytics:
Still, compared to my organic traffic, social media doesn’t make a dent. Yeah, organic is that blue slice of the pie graph up there, yellow is social media.
Alas, I doubt you’ll be getting that kind of organic traffic unless your site has been up for awhile. You’ll also need some evergreen content. Chances are good that you’re a self-published author, probably just starting out. You’re not going to be able to get that organic traffic for some time, but you can get this social media traffic. Give it a try.