What am I talking about? I’m talking about Google Adsense, the most widely used website advertising service. It allows people like me to put up sidebar ads and ads in articles. When you visit, that’s an ad view, and I get a little money for that.
How much money? Depends. If you’re like me, not a lot…maybe $0.15 a day…maybe $2.97 a day. That last number is what I made yesterday, and you can see that from my Google AdSense dashboard view:
And it’s because of money that a month ago I decided to get serious about the ads on my website. Before they were left to languish for days or weeks…and even for months when I first got started. That didn’t help me at all, at least when it comes to getting up to $100. And getting up to $100 is important, because Google won’t pay you until you do that.
Mainly this was me being lazy, my pride talking, and my ignorance. It was easier to do nothing than to learn about website advertising, and that ensured others were making money while I was making nothing. My long-term Google AdSense stats attest to that:
Now I’m getting around $1 a day, and that’s just passive income for the most part. My goal for this year is to get that up to $2 a day, or even higher if I’m lucky. Since I have about 900 articles on this site and 250 on my ESL website, that shouldn’t be a problem.
- AdSense Revenue Optimization: There are videos and photo examples of the ad sizes you should be using to improve your Adsense scorecard. I only use recommended ads now, and the reason is because advertisers write code for those ad sizes. They show up on more devices and they’re more relevant to users. That means more money for you.
- Improved AdSense Site Health: Google AdSense offers tips and videos on how to improve site health. I found that minimizing the size of my images on popular posts was a big help. Also, moving ads further up the page helps. AdSense goes by views, and it’s much more likely someone will view the top of your article than the bottom.
- AdSense Style Techniques: One area I used to improve my AdSense performance was with style. I put my ads in the text much of the time, just like big sites like The New York Times and The Washington Post do. People have no problem with ad presentation there, so by copying that style, they’ll have no problem here either.
- Replacing Headers with Ads: I very rarely use headlines and headers in my posts anymore. First, this gives me less hassle. Next, I feel I don’t need to because I often discuss one topic at length. While this might hurt me in some SEO categories, it does ensure that ads serve as breaks for readers, a kind of transition point. Many of my visitors have realized this, I think. And hey, it helped increase my revenue. And hey, take a hike SEO…I’m not listening to you all the time!
I hope this post gave you some tips and ideas, but what’s more, I hope it lit a fire under your ass. Get out there and get your first $100 from Google AdSense just like I did!
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