Why not go take a look at your analytics report right now and see what it says. If it’s anything like mine you’re seeing a steady stream of visitors that’s similar to your average. You could also be seeing a slight up-tick, and I think by the time this Christmas day is over I’ll have a higher amount of visitors than I did the day before. Will you?
I don’t think my traffic will decrease and I don’t think yours will either, unless you’re listening to all those people that say website traffic decreases over the holidays.
Why are you listening to this? I’m not. This is an old wife’s tale, and you can see it dating back to still top-ranking articles on holiday traffic from 2010. I’m making my own traffic this holiday week, and it’ll be easy. Why?
The simple reason is because most sites aren’t posting over the holidays. As if a 500 to 1,000 word blog post is real difficult to throw out, especially when you consider that you could have written them a week ago, drafted them, and then just hit publish when the clock passes midnight. Boy, is it really that tough?
Here are some reasons why I think your website traffic will increase over Christmas.
People are Bored
Your Competitors are Sleeping
Social is Buzzing
You know that people are going to be checking Facebook and Twitter today, and you know that putting out your blog posts is a good idea. And you also know that people are frustrated by the lack of content out there because you’re frustrated about it! A simple social media post is a good invite to get people to look at your back content. Perhaps a post highlighting your best articles of the year, you know, those articles with links to other articles? Something like that just leads people deeper into your site, lowering your bounce rate and giving you a whole new set of exit pages to look at.
Shopping is Down…Or Is It?
But are they shopping? Not in stores, but I bet they’re shopping online today. How many Amazon gift cards were under the tree today, after all? And we already know that Aunt Mildred’s going to be droning on – I think that iPad usage will be way up this year.
Well, I guess we won’t find out until January, but why not be ready for the next holiday? No, I’m not talking about next Christmas, I’m talking about a week from now when everyone’s hung-over and going around to their favorite sites. Will you be one of them, beckoning to them with your new content? Or will they see the “back after the holiday’s” sign on your door?