I’m Toying with a Marketing Idea

I’m toying with the idea of making the Midweek Content Roundups subscriber-only.

What does that mean?

It means beginning on January 7th I’d start emailing that weekly set of links to those on my email list.

Why do something like this? For the following reasons:

• I put a lot of work into those posts, going about each day to find relevant links;
  
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• I’ve started bundling those posts with commentary into my annual SEO guidebook for the year;
  
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• They’re gaining in popularity each week;
  
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• It’s a great way to make content curation a profitable part of my business model.
  

Whoa, content curation as something you can make money off of? Please!

Yeah, it’ll be big in 2015. Anyways, this is a big idea I’m toying with right now.

I think it’ll get me some unsubscribes, and I welcome that.

See, with MailChimp you can only get up to 300 subscribers before you have to pay (I have 80). If 60% of your list never opens what you send and less than 10% clicks on what you give them…what value do they have to you?

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None. So you drop them before they can drop you, a twisted take on high school dating for the digital age.

Of course I have a feeling my list would get up to 300 pretty quickly with a weekly curation email containing 10 to 30 links. So then we have to monetize it.

Whoa, now I’m sounding like Copyblogger – taking what was free and making it paid.

I guess it just comes down to what you think is important and valuable to you. If you don’t think my weekly curation post is valuable, you won’t subscribe for it, and you certainly won’t pay for it.

But if you do think it’s valuable, then what? 

Maybe we’ll see in January.