Maybe you’re putting out a new release, perhaps even the next volume in a series.
It could be that an old book is getting dusted off and taken out for another spin.
Whatever’s the case, today’s the day that you’ve got to put all your eBook promotional tips and advice to work. You’ve been scouring the internet, poking into the forums, and reading all the blogs. You’ve learned a lot over the past couple of weeks, and now it all comes into play.
At least that’s the idea. But what if you’ve done none of that? What if today’s the big day and you haven’t done a thing?
Then get busy, get out there, and try these eBook release day marketing tips!
Promoting eBooks with Facebook
Mention your book’s latest review, or several, if the title has been out awhile. Ideally you should sit down and come up with 5 to 10 benefits, traits, or unique new takes on your book. Has it been edited? Have new pictures or maps been added? Does it have updated content from last year? How about a new introduction or conclusion?
Figure something out and make a short post about it. Encourage people to share.
Throughout the day check back in and make updates on how your book is selling. Perhaps every 3 to 6 hours tell the rank in it particular genre, or even if it cracks the Top 20, or hopefully the jackpot, Amazon’s Top 100 List.
Finally at the end of the day give a recap of how your book’s performed. People’ll be interested to know at this point, especially if you’ve kept them updated all day. You might even get a few last minute sales out of it.
eBook Promotions and Twitter
Perhaps you’ve done a small price change. Maybe the cover is new. Whatever it is, make it interesting. And keep it up all day.
Tweets are the best way to show off your Amazon Rank. Tell people what genre’s you’ve broken the Top 100 in, and when you get into the Top 20 tell everyone!
Give a brief recap at the end of the day. After all, that’s what Twitter’s all about isn’t it? Making lots of forgettable Tweets each day? If you can keep your book in the thoughts of dozens, hundreds, or even thousands of people you’ll probably get a sale or two. Hey, these aren’t money trees we’re selling!
Promoting on Forums
If people see you’re engaged they just might make a purchase. Don’t make it a pity purchase by having the best book you can; people in forums are often unforgiving.
When it comes to your old book that’s being re-imagined you really need to come up with something to make it new. After all, there’s nothing new about it, right? But that’s what you have to convince people of when you hit the forums.
Don’t waste your time on the Amazon KDP forum. Mention politely at Goodreads and then hit up the forums that are particular to your genre.
Simply go to Google and type in whatever genre you have, such as “Romance eBook blogs” and wait to see what comes up. Since you haven’t started early, you’ll have to select about 3 promising looking forums that allow you to begin making comments right away.
Find all the appropriate places and spam away. After all, you’ll never visit this place again, right? Just don’t muck things up in the forums you usually hang out in!
So what do you do in them? Simply list how your book is faring. People love to hear about books racing up the charts. People also hate to hear about books racing up the charts. Either way they’ll be clicking on your link to see how your book is doing. Maybe, and that’s a very small maybe, you’ll get a sale or two. Did I tell you I was a bit pessimistic about no-plan eBook promotions?
Your eBook Promotion and Blogs
Don’t post news about your new book on a blog if you’re promoting it that day. Everyone knows that little planning has gone into it and it will only hurt you long-term.
So how about your old book? That’s where you might be able to leverage something.
Let’s say that you can find a way to insert a meaningful comment about your ‘new’ old book. Maybe you can point out how you’ve changed covers. Perhaps you can mention an edit. Or it could even be as simple as comparing your marketing efforts, or lack thereof, with another’s.
That’s where you’ll have the most success with blogs and eBook promotions. Find like-minded comments, no matter how old, and comment on them. Anything that’s related to marketing will do, but if you can find something related to eBook promotions or whatever is ‘new’ about your book, you’ve got it.
Remember not to mention too many specifics. People visit these posts forever, and that stuff stays out there. The nice thing is that people will get an email, if they’ve signed up for that, every time a new comment is made on a post they’ve commented on.
So if you leave a comment they’ll get an email, and perhaps, a slight perhaps there, they’ll check out your book. Again, you might be able to get a sale off of this if you do it right.
But if you can get the word out just enough you might be able to generate enough sales to bump your book up in its categories. That bump could last you awhile, and keep your book visible for some time. And that will lead to more sales, and a further bump in the rankings.
After all, many of the people buying books on Amazon won’t see or hear anything at all about your whirlwind one day eBook marketing promotion. They’ll simply be searching through the categories and since your book is in the Top 100, they may click on it. And if they like what they see they just might buy a copy.
It’s all about that initial push, folks. If you’re up to it you can do it. Books with little planning have succeeded. You can to!
Oh, did I mention that The Jongurian Mission is having its eBook promotion day today?