Sure, there are some nights when we’ll take just about any old link, but when we’re in our right frame of mind we usually have standards that are typically quite high.
So how do we get those organic links? I mean, yeah, I know I’m supposed to wait and all, but jeez, that takes so long!
Why not do what Sue Charlton did in Crocodile Dundee? See, in that movie (which is really about a female reporter trying to make it in a man’s world) we see Sue chase down what she wants, and then become attached to it.
Mick Dundee may be a hapless bloke from the Outback of Australia, but he sure is likeable, as near anyone on the streets of 1986 New York will attest. I mean, just look at how their faces light up in this 80s gem!
That said, what was it about Mick that was able to draw such amazing and widespread organic links from people? Aside from the easy smile and ashtray-for-a-hat, is there anything else we can learn from him?
I think so, and that’s why we’re going Walkabout with Crocodile Dundee for organic links!
Seeking Your Target
Even though it got a late start, showing for just about three months, it managed to become the second-highest grossing film of the year in America, making $174 million. It was just $2 million behind the $176 million Top Gun made, which had been released way back on May 16.
What’s more, Top Gun had been shown in 1,028 theatres while Crocodile Dundee was shown in just 879, a difference of 149 theatres. To come within $2 million of the, well, top gun, is therefore quite impressive.
Building Your Myth
Hogan knew the film would be big when it wrapped, and said so.
"I'm planning for it to be Australia's first proper movie,” he told reporters at the time. “I don't think we've had one yet—not a real, general public, successful, entertaining movie.”
A whopping $47 million of the gross that year came from theatres in Australia. Hogan had managed to far exceed his and everyone else’s expectations with the film. After all, it made more than 17 times what it cost to produce.
The film was also a hit with critics and those in the industry. It was nominated for two Golden Globes, two BAFTA’s, and one Academy Award. It won just one award, which was the Golden Globe for Paul Hogan for Best Actor in a Musical or Comedy.
Stepping Outside the Norm
Money came from the Australian government, in the form of 10BA tax concessions through Morgan Sharebrokers. It was a shoestring affair, a real underdog with fleas, a failure before it even started.
They shot six weeks in Australia and six in New York, with a week in between for any changes.
That’s not normally how big Hollywood blockbusters are made, and yet it was done. Huge amounts of organic links were produced for the Crocodile Dundee brand that year, in the form of loving and adoring fans. And how many of those links continue to pay off each year, in the form of additional DVD sales and the like? Lots.
Getting Edgy, Pushy – Defensive
Here are some key examples of how the organic links were made in the film:
- Mick befriends New Yorkers at the bar and earns their trust by fending off malicious links;
- At a dinner party Mick again thrills with his uncanny ability to keep unsavory content away;
- By the time Mick leaves the hotel he’s won over both the doorman and the towel-woman, two extremely powerful forces in that institution;
- The limo driver goes from thinking Mick uncouth and strange to a real knock-about guy, one of the tribe if you will.
Each of these links took time, just like it takes your site time. But with good cheer and a can-do attitude, you can succeed.
Each of these references in the film comes from older cultural references glimpsed or heard in the movie. And each is an example of what can happen with organic links. After all, for you to gain them, someone else probably has to lose them. This causes backlash.
After all, Jungle Jim would never have been able to ascertain and then master such sophisticated equipment. Our hero does, however, showing he’s adaptable and able to play his adversary’s game. Can your site say the same?
Finding Your Crowded Hall
Whereas before she could pick up a phone she no longer has those luxuries – remember, this was the 80s and super-large cell phone days.
She does have her bushman wisdom, however, and makes a distinct Australian birdcall to Mick. He hears her, and together they talk over the aboriginal grapevine, sharing their private information in a very public way.
A feel-good movie of the year is born and what seemed impossible before now looks simple with a little outback thinking and bush humor.
Even the music is rustic, quaint, and rather staid. Is it no surprise this movie was so popular or produced so much love and affection – and organic links?
It’s a great recipe to follow, and perhaps your site can learn a little something from this 80s smash.
Harper, Graeme & Rayner, Jonathan. (eds.) Cinema and Landscape. Gutenberg Press: Malta, 2010. p 246.
Morris, Meaghan. The Pirate’s Fiance: Feminism, Reading, Postmodernism. Bookcraft: Avon, 1988. p 248-58.