So in that regard my decision to move to China 5 years ago to become an English teacher wasn’t such a bad idea. And the 7 ESL books I have now, as well as the ESL website I update regularly, all contribute to one thing – making me an authority in this subject.
Yes, you want to be a thought-leader in your niche. For ESL, there are few that I know of that have the experience or know-how that I have. Well, there probably is, but I don’t see them blogging about it, writing eBooks about it, and increasing their followers because of it.
So how can I continue to increase my authority? Why, by continuing to update my website and put out new ESL books. And that’s why I just had my ESL cover designer make me another 4 covers this week. Here they are:
Now, some of these books are going to be short. I mean, how long can 10 ideas really be? But that’s fine. I’ve got ESL books ranging in price from $0 all the way to $9.99. Some of these titles will probably be $0.99. Why? Because I want to increase my authority further.
A good way to do that is to put out a variety of products at different price ranges. Lots of people will get in at $0, then go to $0.99. Maybe they’ll download some ESL worksheets from my site, or move on and get a more expensive $2.99 or $3.99 book. The ultimate is if they get that $9.99 book, or buy everything.
So that’s what I do. I won’t bore you with a lot of it – you can visit my ESL site for that – but just remember that there are many options out there if you’re smart. You are, right?