I’m sure you know that I write ESL books. See, English as a Second Language is a multi-billion dollar industry globally, and there’s not going to be any decrease in demand for it. Instead, demand for ESL teachers and books will only continue to grow.
So in that regard my decision to move to China 5 years ago to become an English teacher wasn’t such a bad idea. And the 7 ESL books I have now, as well as the ESL website I update regularly, all contribute to one thing – making me an authority in this subject.
Yes, you want to be a thought-leader in your niche. For ESL, there are few that I know of that have the experience or know-how that I have. Well, there probably is, but I don’t see them blogging about it, writing eBooks about it, and increasing their followers because of it.
So how can I continue to increase my authority? Why, by continuing to update my website and put out new ESL books. And that’s why I just had my ESL cover designer make me another 4 covers this week. Here they are:
So in that regard my decision to move to China 5 years ago to become an English teacher wasn’t such a bad idea. And the 7 ESL books I have now, as well as the ESL website I update regularly, all contribute to one thing – making me an authority in this subject.
Yes, you want to be a thought-leader in your niche. For ESL, there are few that I know of that have the experience or know-how that I have. Well, there probably is, but I don’t see them blogging about it, writing eBooks about it, and increasing their followers because of it.
So how can I continue to increase my authority? Why, by continuing to update my website and put out new ESL books. And that’s why I just had my ESL cover designer make me another 4 covers this week. Here they are:
 France |  Germany |  South Korea |  Spain |
As you can see, they follow the same basic design as all my other ESL books. That’s author branding, and that makes it easy to know at a glance that this is an author you’ve read before, you want, and that knows what they’re talking about.
Now, some of these books are going to be short. I mean, how long can 10 ideas really be? But that’s fine. I’ve got ESL books ranging in price from $0 all the way to $9.99. Some of these titles will probably be $0.99. Why? Because I want to increase my authority further.
A good way to do that is to put out a variety of products at different price ranges. Lots of people will get in at $0, then go to $0.99. Maybe they’ll download some ESL worksheets from my site, or move on and get a more expensive $2.99 or $3.99 book. The ultimate is if they get that $9.99 book, or buy everything.
So that’s what I do. I won’t bore you with a lot of it – you can visit my ESL site for that – but just remember that there are many options out there if you’re smart. You are, right?
Now, some of these books are going to be short. I mean, how long can 10 ideas really be? But that’s fine. I’ve got ESL books ranging in price from $0 all the way to $9.99. Some of these titles will probably be $0.99. Why? Because I want to increase my authority further.
A good way to do that is to put out a variety of products at different price ranges. Lots of people will get in at $0, then go to $0.99. Maybe they’ll download some ESL worksheets from my site, or move on and get a more expensive $2.99 or $3.99 book. The ultimate is if they get that $9.99 book, or buy everything.
So that’s what I do. I won’t bore you with a lot of it – you can visit my ESL site for that – but just remember that there are many options out there if you’re smart. You are, right?
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