I ran a promotion on my new book Dulce Base and got up to a rank of #33,000…but I still wasn’t ranking.
Talk about frustrating!
So I did some keyword and category research, and I think you’ll be pretty happy to know the results.
What’s more, I emailed Amazon and asked them what I needed to do to get into those categories that aren’t listed on their upload page. Maybe if they email me back I can put up more info here.
So let’s get right into it, this trip through the Amazon keyword & catogory heavens!
Targeting Your Amazon Sci Fi Book
So what else did I do to promote this book? Not much, just the following:
- Google+ Scifi Group Post;
- Goodreads Scifi Group Post;
- Big Sky Words Blog Post;
- ESL Adventure Blog Post;
- Goodreads Blog Post;
- Google+ ESL Group Post;
- Facebook Post;
- Several Twitter Blasts;
- A Fiverr Facebook/Twitter Blast.
That’s all I did on this, so it cost me $40 - $35 for the Bargainbooksy post and $5 for Fiverr ($5.50 actually; they charge $0.50 for a fee now…bastards).
How’d things turn out?
When eBook Marketing Goes Off the Rails
So for Science Fiction – Military, you’d need to have a minimum Amazon rank of #4,594 just to be at #100 on the chart…at least for Tuesday, December 9. On the flip side, a rank of #130 will get you to #1 on that chart.
It’s important to remember that many of these books got onto their respective list because of the keywords they chose. And remember, the #4 book on Amazon is in the scifi category.
You’ll also notice that the same book was #1 for Alien Invasion and Colonization…and also that those categories’ #100 is separated by more that 16,000 points. That’s something to think about when you’re doing a promo.
Changing eBook Marketing Horse Midstream
What’s more, when I made this change I also boosted the price back up to $3.99…giving the impression that this is worth more (many complain about $0.99 eBook promos, nearly as many as complain about free eBook promos, but perhaps not as many as complain about perma-free eBook promos).
Because of that change I was also keeping company with some good books…like Russell Blake up there and his Jet series. And heck, just one page up is Jurassic Park at #2 in the Pulp category – pretty cool, huh?
Thanks for reading…and buying your copy of Dulce Base. (You didn’t think I was gonna let you off that easy, did ya?)