When you’re working with people across different languages, time zones, and currencies you’ll often run into some interesting things. Here are a few of my adventures in SEO writing.
- Density: Everyone I work for knows that you should be putting your keywords into your content at a certain density. I always tell people that 1% to 2% is a good ratio for them, but many think this is too little. Instead they’ll give me a big list of keywords and tell me to put as many of those in there as I can. Oftentimes the keyword density will get well above 5%, which I think it too much. That’s what they want though, so that’s what I give ‘em.
- Variations: There are plenty of keyword variations you can use when you’re SEO writing on a particular subject. Even taking the ‘s’ off of a word can change the amount of times it gets a hit in the search results. Some of the most interesting keyword variations always come from people I work for in Asia, specifically India, Bangladesh, and Pakistan. I try not to work for people in these countries very often, mainly because they’re so damn pushy. But when a small job comes through that will only take me 10 minutes it’s hard to resist. Unfortunately these jobs often involve making so many variations on one word that the article becomes pure rubbish for readers.
- Word Counts: There’s this widely-held belief out there that you need to have 500 words for each and every one of your blog posts. I’m not sure where this idea came from, but I wish it’d go the way of the Dodo. I’ve never seen anything magical happen when a blog post gets up to 500 words, even if it’s a SEO blog post. Again, this is something that most people in eastern countries seem to think is critical. Most of my western employers don’t care about this as much. Still, I myself use to always shoot for 500 words on my own blog posts. Now I don’t do that so much, although as you can see, many of my posts are closer to 1,200 to 1,500 words these days.
The Lottery Guy
My main keywords were things like ‘Florida Lottery’ and the names of the specific games, like ‘Super 8.’ This was a terribly boring job and one where I had to write ‘Florida Lottery’ about 100 times. I’m sure Google’s dinged him big time by now.
The Boudoir Lady
I researched the subject and also the big-time photographer. I quickly found out that this photographer treated her models like dogs and had tons of websites complaining about her. I knew it was a losing job from that point on; after all, if someone has been so upset by your workshop that they make a website specifically to bitch about you, well, no amount of SEO writing is going to clean that up.
The Bike Moron
Well, I got 42 of the descriptions done when he finally got hold of me. He explained that none of the bikes I had written about were what he was selling. He couldn’t understand why I had gone ahead and done all that work. I explained when people tell me they need something now I give it to them yesterday. He didn’t like that and refused to pay me. I ended up only getting half of the payment for that job, which was certainly better than nothing.
The Motorcycle Adventurer
All I had to do was load up Google Maps and follow the proposed routes, writing about the mountains and rivers they’d pass by, the roads and towns they’d use. It was one of my better SEO experiences, and I wish I could write more SEO content like that. Remember, it’s not all boring work, much of it can be quite interesting.
The Cooking Guy
The work was easy, only about 150 words per descriptions, but it just got so damn boring that I had to stop doing it. Plus I was getting paid in Australian dollars and I didn’t like the exchange rate, which was causing my actual payments to be even less than what we had agreed on.