Here you can find links to different SEO, content marketing, social media marketing, self-publishing, and other various articles from the past week that I think you might like.
This week there are 16 articles…enjoy!
15 Local SEO Experts Share Their Hacks was a post that slipped by me. It came out on August 21 on Synup Blog and was put there by…well, there is no attribution.
I hate that, and I bet an expert would have a thing or two to say about it. In this post you’ll get anywhere from a paragraph to a short post from the experts. Landing pages, brand competition, local SEO, and NAP.
What the hell is NAP? It stands for Name, address and phone number, and I’ll go ahead and take one for the team and admit I looked that one up on Google so you don’t have to.
Obviously you can learn a thing or two in this post, even if it’s a new acronym. I’d give it a look.
Waterfall Diagrams for Slow Web Pages
The SEO Professional's Guide to Waterfall Diagrams was an August 26 Moz post by Billy Hoffman. In it he shows you images like this:
“A waterfall diagram is a graphical view of all the resources loaded by a web browser to present your page to your users,” Hoffman says, “showing both the order in which those resources were loaded and how long it took to load each resource.”
Why is this important? Because “analyzing how those resources are loaded can give you insight into what's slowing down your webpage,” and when you know that “you can fix to make it faster.”
Alright, well…this would be a really good post to show that SEO professional that you know. Because when I look at it, I’m reminded of that Greek language class I dropped out of after three weeks during Sophomore year.
If you’re not like me, and SEO stuff like this excites you instead of filling you with the urge to run, by all means, check it out!
Common Web Design Mistakes
6 Web design mistakes (and how to correct them) was an August 27 TNW News post by Carrie Cousins. Some of those mistakes are:
- Designing Without a Grid;
- Using a Theme without Customization;
- Moving Forward with Poor Images;
- Not Using a Color or Typography Palette.
You’ll get an analysis of the problem and then a fix for each. If you’re into web design, this post will give you some ideas. Saunter on over there.
Roy Hinkis had an August 31 Moz post called Traffic and Engagement Metrics and Their Correlation to Google Rankings. He digs a bit more into the recent Moz Ranking Correlation Study, the one that analyzed “over 200,000 domains.” Hinkis tells us that the following are the most important for both traffic and engagement:
- Search Visits;
- Total Visits;
- Direct Visits;
- Global rank;
- Time on site;
- Bounce rate;
- Page views.
I don’t know why the punctuation on that list changed halfway through, but that’s not really the question that should concern you. No, it’s why sites like Moz are killing you, and what you can do about it.
I’d start by reading this post to learn about bounce rates and correlations between that and your traffic and a lot of other ranking factors. Go on!
What Is SERP Stacking For SEO? I have no idea, but that was the headline on this Kansas City Website Design post that appeared sometime at the end of August.
Let’s be honest here – if you can’t put your name on your post or the date, I really have to question your relevance to me. Those are two very easy things that you can do to show your authority and make people, and Google, notice you.
This site failed to do that.
“We define SERP stacking as a company that has multiple first page rankings for the same business,” the post states. “You have probably seen this before,” the article goes on to say, “when you do a Google search and you will see multiple results on the first page” for one company.
So that site got themselves not just one plum spot, but two. Wow, how do you do that as well?
The key is to use “third party websites” so you can have your content showing up more. Some tips for doing that include:
- Google My Business;
- AdWords Ads;
- YouTube Videos;
- Guest Blog Posts;
Oh…so we’re talking about diversification here, and not having all your eggs in one basket, right? Hell, sometimes we even call it marketing! Pretty good ideas, but I’ve never heard of it referred to as SERP Stacking.
I feel that most of you are probably already doing this, but just don’t realize it. Well, keep on doing it…and if you’re not, this post might have some ideas for you.
The 11 Commandments of an Infallible YouTube Strategy was an August 27 Chicago Style SEO post by Charlie Weller. Some of those commandments are:
- Video Description;
- Cross-Channel Collaboration;
- Content Curation;
- YouTube Pre-Roll advertising.
If you do YouTube, this post can give you ideas. I’ve got a few YouTube videos for ESL teachers that I made last summer. I’m still surprised that thousands of people have viewed two of them. Has that made me any money? Not that I can tell, so obviously I should get my act together.
Will I? I doubt it. That’s the thing – you can read the best advice each week, but if you never act on it, what good is it? Think about that in terms of your posts, your videos, and what you’re reading each day online.
Having SEO and Content Marketing Work Together
It’s always a toss-up deciding which category a joint post should go in. I decided to put 8 Ways Content Marketing and SEO Can Work Together here, because I feel it’s better for those writing content than those trying to figure out how to get traffic to it.
The post appeared on Search Engine Watch on August 27, put there by Graham Charlton. Some of those ways are:
- Evergreen Content and SEO;
- Monitoring Keyword Goals;
- Internal Linking.
Charlton tells us that “content marketing is broader and isn’t necessarily confined to SEO goals” while “aspects of SEO are more technical.”
I focus on the content aspect of the internet and leave the SEO and technical stuff to people that are good at math. Hey, that’s just me – I learned my limitations a long time ago. Learn yours by reading the cool tips on this post.
Brian Barrett had an August 29 Wired post called Has Amazon Cracked the Problem With In-App Payments?
There’s always been a huge problem getting advertising onto mobile, and no one has figured this out yet. When they do, they’ll become rich.
Will it be you, or perhaps Amazon here? I’m not sure. This article talks about in-app payments, particularly with games.
Maybe you’ve played a Facebook game where, to get to the next level, you have to spend $1. Super pain in the ass, right?
Well, Amazon is letting people play the whole game and not worry about that. I’m sure it’s tied up with their subscription service.
So…have we found out how to put advertising on mobile yet? No, but we have discovered that if people are paying you each month already, you don’t need to bombard them with requests for money. Uh…was there anything new in this article?
Social Media Marketing
#AskTheExperts: 17 Rules to Follow for Becoming an Influencer was an August 25 Brand Watch post by Ruxandra Mindruta. She discusses influencer marketing and has some great stats, like 79% of people “say influencers are able to mobilize opinions and create reactions.”
That can really benefit your site, and Mindruta then lets the influencers speak for themselves. I don’t know half of them, but the advice is darn good. I’d sally on over there and hear what they have to say.
Small Business Beginner’s Guide to Twitter
I have to be completely honest and say I like The Guardian a lot more for political and UFO news. Twitter tips and tricks: a beginner's guide for small business, however, was a good post that you might want to consider.
Sophie Turton put it up on August 27 and it offers tips on making connections, developing a personality, and having a content strategy. Get on it!
Tom Bukacek had a post on Social Media Ad Genius around August 28 called How Should You Be Configuring Your Attribution Window On Facebook?
If you’re like me, you probably have no idea what the hell Facebook attribution is. The good news is that it has to do with ads, and I’m sure you know what those are.
This post has some interesting graphs and other measurements to test the idea of timing for Facebook ads, tracking your ads, and checking on conversions.
It’s mentioned that you usually have a smaller time frame to check your ad analytics unless you move your window up to 28 days. He suggests doing that. There are some solid tips here for Facebook marketers, so give it a look.
Hot Social Brands for July
The Biggest Brand Publishers On Social Media In July 2015 was an August 28 post on the Whip. It was put up by Will Bancroft and follows the same patter that the June report had. We profiled that when it came out, and I have to say, these posts are interesting. I really like these cool graphs, too:
One article I enjoyed this week was August 27’s BookBub post by Hannah Reynolds called What are the Most Popular Title Trends in Your Genre? The post is a slideshow with lots of images like these:
Just a little bit to think about, and in the crowded and bustling self-publishing world we all operate in, that’s a good thing.
On August 27, Stephen King asked the New York Times, “Can a Novelist Be Too Productive?” He mentions how Joyce Carol Oats wrote more than 50 novels, which she wrote was “more, certainly, than the literary world allows for a ‘serious’ writer.
He points out that John Creasey wrote 564 novels “under 21 different pseudonyms.” Ursula Brown had “over 500 published works” while Barbara Cartland had over 700.
I know that I’ll have more than 100 books in a few years, and maybe five or ten years after that I’ll have 200. I figure the hard part’s already over – the really abysmal poverty, for I do have a steady income now, though it’s still low. I imagine that’ll only increase as my catalogue grows larger.
High-brow writers, editors and publishing execs hate this.
- First of all, it makes them look bad.
- Then it makes them realize how little skill they have.
- Finally, books should be written slowly, the better to entice the cunning flavors and tastes from them.
What a load of hooey! King mentions that he’s put out 55 novels. Then he considers the authors like Donna Tartt and Jonathan Franzen, whom he considers to be great American novelists. They’ve only put out 3 and 5 novels, respectively.
Numbers are big to King, and he keeps trotting them out. 450 novels for Max Brand, 250 for Alexander Dumas, and more than 500 for Isaac Asimov. In the end he pretty much says if you want to write ‘em, go head, and to hell with everyone else.
Gosh, I’ve been doing that all along. I suggest you do the same.
Common eBook Marketing Mistakes
The 5 Most Common Ebook Mistakes (And How to Fix Them) was a September 1 post by Cindy Hoang on Inbound. Those mistakes are:
- No target audience;
- Irrelevant topic;
- Ill-designed cover;
- Lack of promotion;
- Poorly designed landing page.
There’s really nothing about how the book was written, just marketing stuff. That’s because Hoang has no books of her own.
She offers good tips, but gosh darn, they’re about as old as the hills. If you want awesome tips on self-publishing, don’t go to this site, go to the sites where real writers with books that are actually selling hang out. What are those? Well, obviously you haven’t been reading this site long enough.
Head on over to Kboards and check out the Writer’s Café. They banned me in February 2014, and that’s because my thoughts and ideas threatened the established and bestselling authors that frequented the place.
Hm, maybe you don’t need to go there at all. Maybe the best advice is right here and in my books for authors. Duh!
Why social media could swing the 2016 presidential election was an August 27 post by Lauren Brousell on CIO. I decided to throw this in the “other” category because it touches more on politics than social media, though I think you can still glean a few tips.
Brousell primarily gets her data from a Pew Research report and then goes into the campaign of Hillary and the various social networks that are clamoring to get a lot of her PAC money.
If you’re interested in political corruption in America and our high levels of bribery, this post will give you some ideas. It in no way scratches the surface of the main problem we face, the theft of our Democracy, but then I wouldn’t expect that from Massachusetts IT company.
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