Here you can find links to different SEO, content marketing, social media marketing, self-publishing, and other various articles from the past week that I think you might like.
This week there are 19 articles…enjoy!
Special Note: Due to the overwhelmingly disastrous rollout of Weebly Carbon this week, the format of this post will have to change.
I'm afraid if I were to segment the sections into separate text boxes the website editor would shuffle those boxes around.
I know this because it happened to my Facebook ads post this week.
All in all, Weebly's a piece of shit company that I wouldn't mind seeing dead on the side of the highway like some sad piece of roadkill.
Thanks for listening!
SEO Tools That Might Help You
Brian Dean had an October 1 BackLinko post called SEO Tools: The Complete List (131 Tools Reviewed and Rated).
As you probably know by now, I’m anti-tool.
Hey, I don’t use ‘em so I fail to see the value in ‘em. I put out more content than most sites each month, write more words, and share more socially. I do all of that without tools.
Personally I feel the word “crutch” would be better than “tools,” but that’s just my opinion.
Dean’s opinion is that you need these tools, especially for SEO. Hey, maybe he’s right – when I stopped in the post had 892 Twitter shares and that was the day it’d gone up.
I’m not going to list the names of these tools but many will:
- Help identify broken links;
- Make you email templates;
- Find similar domains.
Nearly all of the tools involve something with backlinks. Guys, we know that backlinking is going out of style as an SEO traffic-building strategy.
It can in no way compete against the “pay to play” traffic boosting that Facebook started and that Google is following.
Despite my attitude, this post is very helpful.
Some of these tools Dean mentions are common and well-known – Haro, does anyone still use that? Others are a bit more relevant for you – Linkbird is one that piqued my interest for backlink analysis.
I think this post will help a lot of people that do SEO stuff all day. Honestly, I don’t analyze any of this stuff on my site – I’m a writer.
You know what? My traffic just keeps going up. Maybe yours will too, and I can’t help but think it’ll happen if you stop wasting time learning new tools and spend more time learning what your audience wants.
Can tools help you with that? I guess – remember, I’m not the person to ask on this. Nothing has helped my site more than me moving my fingers across the keys to make content that people want to read.
You came to this site because of content, not tools. Your audience is the same way. Remember that.
Google Penguin Coming…Maybe
Google Confirms The Real Time Penguin Algorithm is Coming was an October 1 Search Engine Land post by Barry Schwartz.
This post is pathetic, for a variety of reasons. First, it’s about 150 words, if that. Next, There’s no news, just speculation. Finally, Schwartz could have given us a rundown on some history, but chose not to.
It’s a typical Schwartz post – fast to tell you, but when he does, there’s nothing new.
Looking Back at Mobilegeddon 6 Months Later
What Happened to Mobilegeddon? – Uncovering Google’s Mobile-Friendly Algorithm was a SEOPressor post by Azfar Hisham. I’m not sure when it appeared because this site doesn’t feel dates are relevant.
Aside from that mistake, the site does a very good job giving you a history on what this older algorithm was and what it did.
It’s good to look back on this stuff form time to time, and I wish other sites would do this when they break algo news. Usually they just give you a feel crumbs.
SEOPressor did not do this and I feel you should look in to see what they have. It includes screenshots and stats – good stuff!
Sun Tzu and SEO
Know Thy Enemy: Local SEO & The Art of War was a post by Marcus Miller on October 2. It appeared on Search Engine Land and has the same type of analysis that I had back in November 2013.
I like these kinds of theory and strategy posts and I wish people had them more.
The post does the same thing I did – it takes quotes from the 6th-century B.C. general and applies them to SEO and marketing and such.
I’ve written a book on ancient China, and if this stuff interests you I’d encourage you to buy it. Until then, whet your appetite here.
Things to Think about with Your Redesign
SEO 101: 5 Things Small Business Owners Should Know About #SEO Friendly Web Design. Yeah, it’s a mouthful and it’s got that dang hashtag in there, but this October 4 Search Engine Journal post by Aleh Barysevich isn’t half bad.
He offers five tips on things you can do to benefit your visitors with your redesign. Some of those are:
- It Needs to be Responsive;
- You Must Optimize Your Images;
- Don’t Forget to Redirect.
Those are good things to think on.
I’d like to take a moment to tell you how important redesign is. Weebly just pulled a redesign on its customers, and I’m one of them.
There was no announcement of this, it just hit us one day. Most of the 500+ comments on their roll-out blog post are very angry.
So take this stuff seriously. Your customers take it damn seriously.
Trends to Watch for in 2016
The Top 7 Online Marketing Trends That Will Dominate 2016 was a September 29 Forbes post by Jayson DeMers. Those 7 trends are:
- Video ads will start dominating;
- App indexing will lead to an explosion of apps;
- Mobile will completely dominate desktop;
- Digital assistants will lead to a new kind of optimization;
- Virtual reality will emerge;
- Wearable technology and the Internet of Things (IoT) will pave new ground;
- Advertising will become more expensive.
Alright, where to begin?
- First of all, the Internet of Things refers to how you can use “things” like smart watches and wearable technology to access the internet. Even things that count your steps and upload it could be considered as such.
- Next, I think we can all agree that advertising will be more expensive. I’ll go a bit further and say that paid advertising for individuals and small businesses will decrease in effectiveness as larger businesses gobble up the prime deals.
- Then, I totally agree on video advertisement gaining ground and taking the lead. It’s clear those are making more money for advertisers and those putting them on their site. One thing I hate, however, is how video ads jerk you from your spot in the article to the location of the ad, if it’s not an ad that follows you. Hopefully that dies out.
- Finally, I think DeMers is right on his assumption that mobile will come to dominate. He says that Google is “banking on desktop traffic fading away,” and that’s probably true. I don’t like that as I always use my laptop – I have to as I’m a writer.
All in all, a good post with things that will likely come about. I’m glad I stumbled upon this article – good job!
Content Marketing Commandments
The Ten Commandments of Content Marketing was a post that caught my eye. I usually don’t like “rules” posts or posts that tell me what I “must” or “need” to do.
No thanks, doesn’t appeal to me.
Amanda Clark did a decent job on this October 3 Business 2 Community post, however, and I thought I’d point it out.
Some of those commandments are:
- Thou shalt sell without selling;
- Thou shalt post new content regularly;
- Thou shalt not overdo it.
I think this post kind of overdid it, and maybe you see why. Other than that, big disappointment.
This is what I was talking about when I profiled 18 marketing sites – the content is way too short. For some of those you get a sentence that’s been broken down into fragments and called three sentences.
I hope this site can start to do better, I honestly do. Until then, I hope you listen to this advice, nod, and maybe take it with a grain of salt.
If you do manage to read the whole thing I think you’re probably capable of turning water into wine – and it’s not a sin to say that.
Dominating Your Preferred Social Scene
One piece of content that I shared on Twitter that was immensely popular this week was an October 5 Content Marketing Institute Post.
It was written by Neil Patel and is called 11 Ways to Dominate the Social Scene with Killer Content.
Wow, people liked the sound of that a lot! I’m not sure how many clicked over, and of those that did, I’m sure even less read the whole post.
It’s a good post, with headings like:
- Post an old article with a fresh title;
- Analyze and reshare your most shared content;
- Turn a popular article into a YouTube video;
- Add text to your images;
- Add a Pin It button to all images.
Those things can help your posts do better. Something else that helps is if you don’t get “distracted by the sheer quantity of social platforms.”
Yeah, I’m talking about sharing to Twitter, Facebook, and Google+. Throw Pinterest, Instagram, and [You Name It] into the mix and it’s a royal pain.
Know what happens? You clam up and do nothing, watch TV, say ‘fuck it.’
That helps no one. Don’t get stretched thin. This post does a really good job of showing how to target different social networks in ways that work. If you’re getting most of your hits from Facebook, focus your efforts there. If you have a team, segment people so there’s less burnout.
I’ve been in the process of ditching Google+ for awhile now, at least sharing wise. I just don’t like it anymore and share elsewhere.
Be like me and find what works for the networks you share to now. When you can do that your engagement will go up.
Marketing to Millennials
3 Questions About Marketing to Millennials You Should Be Asking But Aren’t was a October 4 Business 2 Community post.
Elizabeth MacAulay wrote it and those questions are:
- What do you want from millennials?
- What is their behaviour and expectations?
- Where can I find millennials?
“Over 55 percent of the 684 millennial teens interviewed,” the post tells us, “stated that their smartphone is the most important device to them.”
That come from an August Social Media Today post, but you’ll get fun facts like that. I think this one is worth your time.
Telling Stories to Sell
6 Ways to Tell Stories with Data Throughout the Customer Lifecycle was an October 2 post by Alexandra Samuel. Some of those 6 ways are:
- Build brand awareness, like Allstate;
- Generate leads from your audience, like IBM;
- Celebrate your success, like Kickstarter.
Telling stories is important, and so is giving useful information. Do both with this approach.
Social Media Marketing
Using Social Analytics to Measure Campaigns
Katie Leimkeuhler had a September 30 Social Media Examiner post called How to Use Social Media Insights to Improve Your Marketing.
The aim here is to “use your audience insights” from the main social networks to “improve your social media marketing.”
The post does a really good job profiling Pinterest fan tastes, Twitter follower preferences, and Facebook Fan Insights.
These are network-specific analytics tools that help you measure what your fans saw, liked, and were engaged with. It also shows reach, which is really good for measuring what those hashtags are doing for you.
That’s really important. What if you had no idea? Would you keep doing the same thing, and for how long?
You don’t have to worry about those black hole questions of obscurity, not when you visit this post. Check it and gain some new insights today.
Basic Twitter Ideas for Marketing
10 Twitter Hacks to streamline your Twitter marketing was a very basic post that might appeal to people just getting started on the network.
It was written by “Lilach” – no last name – and appeared on Comms Axis on October 1. About the only thing I thought was useful was the shortcut key diagram. It does offer ideas on using lists.
Overall, pretty easy stuff that I think you know by now.
Analyzing 1 Million Tweets to See What Works
What 1 Million Tweets Taught Us About How People Tweet Successfully was an October 1 Buffer Social post by Kevan Lee. Tons of data here, and that makes this post awesome. For instance:
- Tweets with images do best at 20 to 40 characters;
- The post popular Tweet length is 110 to 120 characters;
- Up to 4 hashtags is best for engagement purposes.
Those are just three tips right at the beginning of this article. After that you get a long infographic that tells you about the same.
There’s a bunch of analysis on the various points after that. Some things that stood out to me were that of the study, “42% of tweets included an image and roughly 58% did not.”
Another fun fact is that “tweets with images receive approximately 22.8% more engagement.” Another one is that “70% of tweets” in the dataset “included a link.”
Something else I found amazing was that “roughly 500,000” of the tweets “don’t contain any hashtags.”
Wow, as a content marketer that uses Twitter each day, that blows my mind! I hope you check out this study – it’s a good one!
15 Hastags To Use And Get Noticed On Instagram was a post by Johnny on Mass Planner on October 2.
I hate it when they don’t use their full name, but this post has some interesting hashtags. I’ve never heard of them, but then I don’t use this network.
Some of the hashtags are:
If you use Instagram and like photos and such, this post will have ideas for you. If you can get more eyes, maybe you’ll gain traction. That’s what hashtags are supposed to do, get you more eyes. Go see for yourself.
Optimizing Your LinkedIn Profile
9 Ways to Optimize Your LinkedIn Profile to Help Your Social Selling Efforts.
It was written by Sharanyan Sharma on Social Media Today on October 4. Some of those ways are:
- Emphasize Professional Skills;
- Promote Projects;
- Link to Publications;
- Highlight Specialized Certifications;
- Emphasize LinkedIn Groups.
If you’re trying to expand your reach on that network then these tips might help you out. Head on over and read ‘em!
Getting that Twitter Account Cleaned Up
6 Tips to Clean Up Your Twitter Account was an October 5 post by Neil Patel on Social Media Examiner. Some of those tips are:
- Unfollow Inactive Accounts;
- Unfollow Irrelevant Accounts;
- Organize With Twitter Lists;
- Delete Off-topic Tweets.
I could probably benefit from that last one. I have lots of political tweets. Sometimes I wonder if these turn off my other audiences. If you’re even thinking this, then those tweets are turning people off.
Besides that this article focuses on maintenance. A lot has to do with checking your profile and just doing away with people that don’t benefit you.
Hey, I love being followed by someone with 19,000 Twitter followers. But you know what? If I don’t know who you are and I’ve never seen your name on a blog post, what benefit do you have for me?
Be picky on Twitter, find those that benefit you, and don’t feel like you need to please everyone. You don’t.
Maintaining Your Facebook Page
5 Checks to Ensure Your Facebook Page Is Up to Date was an October 5 Social Media Examiner post by Kristi Hines. Some of those checks are:
- Review Your About Box;
- Add a Call to Action for Different Devices;
- Allow People to Privately Message Your Page.
Chances are good that your Facebook engagement has dropped off. Mine does. When that happens a poke around your page is in order.
- Can you update some text to better entice people?
- Could you add in new links or buttons to pique interest?
- Can you add new or different content that has a better effect?
Don’t stop thinking about what you can do to make your Facebook audience happier. Change things up, don’t get caught in ruts, and keep going!
Social Traffic Boosters for Every Day of the Month
Kevan Lee had this post on Buffer Social on October 5. It’s called A Month’s Worth of Simple Social Media Growth Hacks and Experiments.
I like this post a lot. It has 30 different ideas that you can use to get your post noticed a bit more. Some of these are:
- Embed a tweet at the bottom of a blog post;
- Post during non-peak hours.
That’s as far as I got before this massive post crashed my browser and my current copy of MS Word. It happened numerous times.
If you’re feeling adventurous, check it out. It has tons of tips, but way too many bells and whistles.
Weighing Amazon Exclusivity
Publishers Are Following Authors to Kindle Exclusivity was an interesting post by Nate Hoffelder on the Digital Reader on October 5. He talks about self-published author Lindsay Buroker and her decision to stay wide.
What we mean by this is to not go exclusive with Amazon. Hoffelder has some good analysis of this, and there are some interesting thoughts in the comments.
I particularly like the idea of going where the money is. If authors do that, it forces companies like Apple and Kobo to change their policies.
That means authors get paid more by those companies. So flex your muscle and do what’s right for you – make money.
That’s why I’ve added so many of my books back to Amazon. D2D wasn’t selling them, so screw them. If they want my business then can give me a more enticing deal. If not, they’ll die out.
Yes, maybe not because of me, but when tens of thousands of authors are doing the same? They’ll change, they’ll change damn quick…or they’ll die out.